Coronavirus outbreak limits the scope of ground activities of our organization for the whole year but with all  safety precautions our foundation started  it’s ground activities from October 2020. As Covid19 destroyed employment opportunities for many people in rural areas, our foremost priority was to create possible opportunities for them and make them self dependent . To help villagers in this , we ran a campaign named “Roshan Diwali ” Through this we created a facebook ad and promoted their clay products online in various urban areas of Bhopal district. 

Kalakunj foundation helped 2 families from this initiative and more than 20 families used our product safely at their doorstep during the corona pandemic.

During this campaign we observed that our rural artisans were keen  to learn digital marketing tools .So we thought , if proper training was given to them they would also become a part of the digital revolution and can make a huge impact in our society.